BrandFinance® Australia Forum 2012
Wednesday 8 August 2012, 08:30 - 13:00
Event overview
Australian Marketing Institute BrandFinance® Forum
Omni-Channel Strategies: Adding Brand and Customer Value
A unique event, bridging the gap between marketing and financial return
Some things remain constant. Strong brands and customer relationships create business value; and these relationships are founded on consistent delivery of a relevant brand promise. What has changed – swiftly and significantly – is the challenge in meeting customer expectations as they flick between sales channels and communications channels.
On top of the rapid change in customer behaviour, Australian brands are faced with a slowing economy, a strong dollar, and increased international competition. In this environment shortcomings in service quality and brand relevance are starkly exposed.
It is no longer enough to offer a range of sales channels. Retailers are developing omni-channel strategies to create a seamless experience for the customer (no matter how they interact with a brand). International studies indicate that omni-channel customers are 4 to 6 times more valuable than single their channel counterparts.
The term ‘omni-channel’ slips easily off the tongue, but it presents substantial operational hurdles. This year’s BrandFinance® Forum will explore the benefits and pitfalls of omni-channel operations. The focus goes beyond a pure retail application. We explore how service-based and B2B entities can create value in a more complex and connected marketplace.
To book your place, email events@ami.org.au or visit
http://www.ami.org.au/2012brandfinance/register.html
Brand Finance Australia Forum Agenda 2012
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Brand Finance® Global 500 2012
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Programme
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08:00 - 08:30 |
Registration and coffee |
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08:30 - 08:35 |
Opening Remarks |
Tim Hebeden Managing Director Brand Finance Australia |
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08:30 - 09:10 |
Merging Bricks & Mortar with Online
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Launa Inman CEO, Billabong Non-executive Director, Commonwealth Bank |
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09:10 - 09:45 |
Retail Future the changing path to purchase
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John Batistich Director Marketing Westfield |
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09:45 - 10:20 |
Brand Relevance - The B2B Challenge
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Paul McGlone Group Vice President Strategy and Planning Brambles |
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10:20 - 10:45 |
Morning Tea |
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10:45 - 11:20 |
Customer Experience: Channels, Lounges, Seats and Service
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Mark Hassell Group Executive, Brand & Customer Experience Virgin Australia |
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11:20 - 11:55 |
Omni-Channel Implementation |
Mark Goddard Executive General Manager Retail Development Myer |
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11:55 - 12:45 |
Panel Discussion
Facilitator: Ky Chow Associate Editor, Multimedia Financial Review Group |
Adrian Payne Professor of Marketing University of New South Wales
Mark Hassell Group Executive, Brand & Customer Experience Virgin Australia
Mark Goddard Executive General Manager Retail Development Myer |
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12:45 - 12:50 |
Closing Remarks |
Tim Hebeden Managing Director Brand Finance Australia |
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12:50 |
Lunch |
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Speakers
John Batistich
Marketing Director, Westfield
John is Director of Marketing at Westfield, one the world's largest retail property owners. He has played a lead role in the development of Westfield online. John had previously held brand and marketing managerial roles for major global brands such as PepsiCo, Kimberly Clark and Wrigley. He led campaigns for these brands that won several awards including the Australian Advertising Effectiveness Award and the Cannes Lion Award. John is a member of the Australian Market & Social Research Society Client Advisory Board and has been a member of the Australian Research Awards judging panel. He holds a Masters in Management, a Bachelor of Business, and Certificate in Digital Marketing from ADMA.
Ky Chow
Associate Editor, Multimedia, Financial Review Group
Prior to joining the Financial review Ky was a journalist and producer at Sky News Business Channel. He has also worked as a journalist at SBS, and Marketing Communications Executive at Macquarie Bank.
He has interviewed Australia's top CEOs including Gail Kelly, Ralph Norris, Alan Joyce, Terry Davis and Andrew Forrest, directors such as David Gonski and Janet Holmes a Court, regulators such as Graeme Samuel and Tony D'Aloisio, ministers such as Lindsay Tanner and Chris Bowen, and international heavyweights such as the Director General of the World Trade Organisation, Pascal Lamy.
Ky has a Master's degree in Business.
Mark Goddard
Executive General Manager Retail Development, Myer
Mark was appointed Executive General Manager Retail Development in March 2012. In his role Mark is responsible for driving Myer's omni-channel strategy which includes e-commerce, Loyalty and customer research (including MYER one), all parts of Myer's Information Technology, as well as the Program Management Office which has oversight of all major projects and capital expenditures within the business. His role consolidates the parts of the business that are developing and implementing new technologies and retail platforms, as Myer further progresses a leading omni-channel offer. Mark is a highly experienced career retailer most recently in the role of CEO at Spotlight. Previous to that he held the key position of General Manager Merchandise at Kmart and was Acting Managing Director in 2008 following the Wesfarmers acquisition. Mark started his retail career with Woolworths South Africa and has also held Senior Management positions at British Home Stores & Mothercare in the United Kingdom and later at Country Road in Australia.
Mark Hassell
Group Executive, Brand & Customer Experience, Virgin Australia
Mark Hassell joined Virgin Australia airlines in January 2012 as General Manager Brand and Customer Strategy, a role where he will focus on supporting the business by developing the brand and tailoring the customer experience from start to finish.
Mark joins Virgin Australia with more than 25 years of aviation and customer service experience. His extensive career began in the United Kingdom, joining British Airways as a part time flight attendant. He soon moved to a number of a senior management roles principally in the Brand, Product and Service Development; Alliance Marketing and leading Customer Service divisions.
His last two roles at British Airways were Head of Inflight Service Experience, responsible for 15,000 flight attendants and Head of Customer Experience heading up worldwide ground and air product and service development, worldwide catering and supply chain, alliance marketing development and the worldwide lounge network.
During Mark’s tenure at British Airways he was seconded to Qantas Airways in 2000, for more than six years where he headed up the Brand and Product Development division before taking responsibility for more than 7000 long and short haul cabin crew members across the airline’s fleet of aircraft.
Tim Heberden
Managing Director, Brand Finance Australia
Tim has extensive experience of intangible asset valuation, intellectual property transactions and value-based brand strategy. He has an MBA and is a Chartered Accountant, Fellow of the Chartered Institute of Marketing and Fellow of the Royal Institute of Chartered Surveyors. Tim advises the Australian Taxation Office on cases involving intangible assets. Other clients include leading brand owners, intellectual property lawyers and private equity firms in Australia, Asia, Europe and Japan.
He is a visiting lecturer at the University of Sydney, presenting a course on ‘Evaluation Marketing Performance’ for the Master of Marketing. Tim chairs the ICAA’s NSW Business Valuation Special Interest Group and is a judge on the AFA’s Advertising Effectiveness Awards and the AMSRS’s Market Research Effectiveness Award. Prior to joining Brand Finance’s UK office in 1998, Tim worked for the BBC, KPMG and founded an award winning media company in South Africa.
Launa Inman
CEO, Billabong
Launa was recently appointed as CEO of Billabong. She is also a non-executive director of Commonwealth Bank and sits on the World Retail Congress Advisory Board. Launa has a wealth of experience in the retail sector, previous roles include Managing Director of Target, where she increased sales by over $1billion and operating profit by 85%, and Managing Director of Officeworks. Launa was Telstra Australian Business Woman of the Year in 2003. She completed an Advanced Executive Program at Wharton Business School, holds a Bachelor of Commerce Hons, and a Masters of Commerce in Strategy and Economics.
Paul McGlone
Group Vice President Strategy and Planning, Brambles
Paul is currently the global head of strategy, planning and innovation for Brambles Limited, Australia’s most geographically diverse business. His responsibility area covers the groups businesses in 54 countries, US$8.0B in assets and approximately 17,000 people.
Brambles is a pooling solutions company specialising in the provision of reusable pallets, crates and containers, operating primarily under the CHEP and IFCO brands. These businesses primarily serve the consumer goods, fresh produce and general manufacturing sectors, as well as providing specialist solutions in the automotive, aerospace and chemicals industries. Brambles operations are complex and capital intensive, managing more than 300 million pallets, crates containers, servicing more than 500,000 delivery and collection points, through more than 600 service centres world-wide.
In addition, Brambles operates the Recall document and information management business, in more than 20 countries and serving many of the world’s largest financial and regulatory institutions. Paul previously held the role of Group President, CHEP Asia Pacific and President, CHEP Australia.
Prof. Adrian Payne
Professor of Marketing, University of New South Wales
Adrian Payne is Professor of Marketing at the University of New South Wales, and chairman of Brand Finance Australia. He specialises in CRM, Marketing Strategy, Customer Retention and Services Marketing. He is a frequent keynote speaker at public and in-company seminars around the world and has lectured at over twenty leading academic institutions around the world including: Darden School, University of Virginia; Northwestern University; INSEAD; IMD; London Business School; Oxford University; and Cambridge University. Adrian has practical experience in marketing, market research, corporate planning and general management. His previous appointments include positions as Chief Executive for a manufacturing company and he has also held senior company appointments in strategic planning and marketing. He is an author of fourteen books including the first text to be published on Relationship Marketing.
Sponsors
Australian Marketing Institute
Forum Partner
The Australian Marketing Institute is the professional association for marketers.
We offer a wide range of benefits to members, including professional recognition through our Certified Practising Marketer program, an extensive professional development, event and networking program, and access to preferential rates and discounts that support members’ careers and commercial needs.
When
Wednesday 8 August 2012, 08:30 - 13:00
Where
Amora Jamison Hotel
11 Jamision Street
Sydney NSW 2000
Australia
Downloads
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Brand Finance Australia Forum Agenda 2012
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Brand Finance® Australia Top 30 in 2012
-
Brand Finance® Global 500 2012
