BrandFinance® Australia Forum 2012

Wednesday 8 August 2012, 08:30 - 13:00

Event overview

Australian Marketing Institute BrandFinance® Forum

 

Omni-Channel Strategies: Adding Brand and Customer Value

A unique event, bridging the gap between marketing and financial return

Some things remain constant. Strong brands and customer relationships create business value; and these relationships are founded on consistent delivery of a relevant brand promise. What has changed – swiftly and significantly – is the challenge in meeting customer expectations as they flick between sales channels and communications channels.

On top of the rapid change in customer behaviour, Australian brands are faced with a slowing economy, a strong dollar, and increased international competition. In this environment shortcomings in service quality and brand relevance are starkly exposed.

It is no longer enough to offer a range of sales channels. Retailers are developing omni-channel strategies to create a seamless experience for the customer (no matter how they interact with a brand). International studies indicate that omni-channel customers are 4 to 6 times more valuable than single their channel counterparts.

The term ‘omni-channel’ slips easily off the tongue, but it presents substantial operational hurdles. This year’s BrandFinance® Forum will explore the benefits and pitfalls of omni-channel operations. The focus goes beyond a pure retail application. We explore how service-based and B2B entities can create value in a more complex and connected marketplace.

 

To book your place, email events@ami.org.au or visit 

http://www.ami.org.au/2012brandfinance/register.html

 

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Programme

08:00 - 08:30

Registration and coffee

 

08:30 - 08:35

Opening Remarks

Tim Hebeden

Managing Director

Brand Finance Australia

08:30 - 09:10

Merging Bricks & Mortar with Online

  • Challenges faced by Australian retailers

  • Overcoming the challenges

Launa Inman

CEO, Billabong

Non-executive Director, Commonwealth Bank

09:10 - 09:45

Retail Future ­ the changing path to purchase

  • The changing path to purchase

  • Everything is Broken: the end of marketing as usual­

  • Retail Future: Learnings from the Westfield retail study across Shanghai, Tokyo, New York, London, Paris & Milan

John Batistich

Director Marketing

Westfield

09:45 - 10:20

Brand Relevance - The B2B Challenge

  • Role of brand in a complex B2B world­

  • Corporate strategy leading the way on brand value (development and execution)­

  • The complication of complex customer relationships, geographic diversity and distributed decision making.

  • Overcoming the hurdles in B2B organisation

Paul McGlone

Group Vice President Strategy and Planning

Brambles

10:20 - 10:45

Morning Tea

 

10:45 - 11:20

Customer Experience: Channels, Lounges, Seats and Service

  • The drivers of preference for airline brands­

  • Expressing the brand through all aspects of the customer experience­

  • Operational impact of repositioning the brand 

Mark Hassell

Group Executive, Brand & Customer Experience

Virgin Australia

11:20 - 11:55

Omni-Channel Implementation

Mark Goddard

Executive General Manager Retail Development

Myer

11:55 - 12:45

Panel Discussion

 

Facilitator:

Ky Chow

Associate Editor, Multimedia

Financial Review Group

Adrian Payne

Professor of Marketing

University of New South Wales

 

Mark Hassell

Group Executive, Brand & Customer Experience

Virgin Australia

 

Mark Goddard

Executive General Manager Retail Development

Myer

12:45 - 12:50

Closing Remarks

Tim Hebeden

Managing Director

Brand Finance Australia

12:50

Lunch

 

Speakers

John Batistich

John Batistich

Marketing Director, Westfield

John is Director of Marketing at Westfield, one the world's largest retail property owners. He has played a lead role in the development of Westfield online. John had previously held brand and marketing managerial roles for major global brands such as PepsiCo, Kimberly Clark and Wrigley. He led campaigns for these brands that won several awards including the Australian Advertising Effectiveness Award and the Cannes Lion Award. John is a member of the Australian Market & Social Research Society Client Advisory Board and has been a member of the Australian Research Awards judging panel. He holds a Masters in Management, a Bachelor of Business, and Certificate in Digital Marketing from ADMA.

Ky Chow

Ky Chow

Associate Editor, Multimedia, Financial Review Group

Prior to joining the Financial review Ky was a journalist and producer at Sky News Business Channel. He has also worked as a journalist at SBS, and Marketing Communications Executive at Macquarie Bank.

He has interviewed Australia's top CEOs including Gail Kelly, Ralph Norris, Alan Joyce, Terry Davis and Andrew Forrest, directors such as David Gonski and Janet Holmes a Court, regulators such as Graeme Samuel and Tony D'Aloisio, ministers such as Lindsay Tanner and Chris Bowen, and international heavyweights such as the Director General of the World Trade Organisation, Pascal Lamy.

Ky has a Master's degree in Business.

Mark Goddard

Mark Goddard

Executive General Manager Retail Development, Myer

Mark was appointed Executive General Manager Retail Development in March 2012. In his role Mark is responsible for driving Myer's omni-channel strategy which includes e-commerce, Loyalty and customer research (including MYER one), all parts of Myer's Information Technology, as well as the Program Management Office which has oversight of all major projects and capital expenditures within the business. His role consolidates the parts of the business that are developing and implementing new technologies and retail platforms, as Myer further progresses a leading omni-channel offer. Mark is a highly experienced career retailer most recently in the role of CEO at Spotlight. Previous to that he held the key position of General Manager Merchandise at Kmart and was Acting Managing Director in 2008 following the Wesfarmers acquisition. Mark started his retail career with Woolworths South Africa and has also held Senior Management positions at British Home Stores & Mothercare in the United Kingdom and later at Country Road in Australia.

Mark Hassell

Mark Hassell

Group Executive, Brand & Customer Experience, Virgin Australia

Mark Hassell joined Virgin Australia airlines in January 2012 as General Manager Brand and Customer Strategy, a role where he will focus on supporting the business by developing the brand and tailoring the customer experience from start to finish.  

Mark joins Virgin Australia with more than 25 years of aviation and customer service experience.  His extensive career began in the United Kingdom, joining British Airways as a part time flight attendant.  He soon moved to a number of a senior management roles principally in the Brand, Product and Service Development; Alliance Marketing and leading Customer Service divisions. 

His last two roles at British Airways were Head of Inflight Service Experience, responsible for 15,000 flight attendants and Head of Customer Experience heading up worldwide ground and air product and service development, worldwide catering and supply chain, alliance marketing development and the worldwide lounge network. 

During Mark’s tenure at British Airways he was seconded to Qantas Airways in 2000, for more than six years where he headed up the Brand and Product Development division before taking responsibility for more than 7000 long and short haul cabin crew members across the airline’s fleet of aircraft.

Tim Heberden

Tim Heberden

Managing Director, Brand Finance Australia

Tim has extensive experience of intangible asset valuation, intellectual property transactions and value-based brand strategy. He has an MBA and is a Chartered Accountant, Fellow of the Chartered Institute of Marketing and Fellow of the Royal Institute of Chartered Surveyors. Tim advises the Australian Taxation Office on cases involving intangible assets. Other clients include leading brand owners, intellectual property lawyers and private equity firms in Australia, Asia, Europe and Japan.

He is a visiting lecturer at the University of Sydney, presenting a course on ‘Evaluation Marketing Performance’ for the Master of Marketing. Tim chairs the ICAA’s NSW Business Valuation Special Interest Group and is a judge on the AFA’s Advertising Effectiveness Awards and the AMSRS’s Market Research Effectiveness Award. Prior to joining Brand Finance’s UK office in 1998, Tim worked for the BBC, KPMG and founded an award winning media company in South Africa.

Launa Inman

Launa Inman

CEO, Billabong

Launa was recently appointed as CEO of Billabong. She is also a non-executive director of Commonwealth Bank and sits on the World Retail Congress Advisory Board. Launa has a wealth of experience in the retail sector, previous roles include Managing Director of Target, where she increased sales by over $1billion and operating profit by 85%, and Managing Director of Officeworks.  Launa was Telstra Australian Business Woman of the Year in 2003. She completed an Advanced Executive Program at Wharton Business School, holds a Bachelor of Commerce Hons, and a Masters of Commerce in Strategy and Economics.

Paul McGlone

Paul McGlone

Group Vice President Strategy and Planning, Brambles

Paul is currently the global head of strategy, planning and innovation for Brambles Limited, Australia’s most geographically diverse business.  His responsibility area covers the groups businesses in 54 countries, US$8.0B in assets and approximately 17,000 people.

Brambles is a pooling solutions company specialising in the provision of reusable pallets, crates and containers, operating primarily under the CHEP and IFCO brands. These businesses primarily serve the consumer goods, fresh produce and general manufacturing sectors, as well as providing specialist solutions in the automotive, aerospace and chemicals industries.  Brambles operations are complex and capital intensive, managing more than 300 million pallets, crates containers, servicing more than 500,000 delivery and collection points, through more than 600 service centres world-wide. 

In addition, Brambles operates the Recall document and information management business, in more than 20 countries and serving many of the world’s largest financial and regulatory institutions.  Paul previously held the role of Group President, CHEP Asia Pacific and President, CHEP Australia.

Prof. Adrian Payne

Prof. Adrian Payne

Professor of Marketing, University of New South Wales

Adrian Payne is Professor of Marketing at the University of New South Wales, and chairman of Brand Finance Australia. He specialises in CRM, Marketing Strategy, Customer Retention and Services Marketing. He is a frequent keynote speaker at public and in-company seminars around the world and has lectured at over twenty leading academic institutions around the world including: Darden School, University of Virginia; Northwestern University; INSEAD; IMD; London Business School; Oxford University; and Cambridge University. Adrian has practical experience in marketing, market research, corporate planning and general management. His previous appointments include positions as Chief Executive for a manufacturing company and he has also held senior company appointments in strategic planning and marketing. He is an author of fourteen books including the first text to be published on Relationship Marketing.

Sponsors

When

Wednesday 8 August 2012, 08:30 - 13:00

Where

Amora Jamison Hotel

11 Jamision Street

Sydney NSW 2000

Australia

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Sponsors