BrandFinance® HK Banking Forum

Thursday 14 March 2013, 08:30 - 13:00

Event overview

Leadership in the Banking Industry: The Value of Innovation

The banking industry has experienced a tumultuos period over the last four years. The vilification and continued criticism directed at western banks may mean that those brands which understand the new rules for the banking industry will be well placed to emerge strongly from a difficult period.
According to the Brand Finance annual study, the total global brand value of the Top 500 banking brands in 2013 is worth USD 860 trillion. Asian banks which grew 28% from 2012, contributing 22% to the total value. Strong leadership as such is vital to such growth. The Banker / BrandFinance® Banking Forum 2013 will discuss how leadership can be valued and measured and what role leadership plays in driving brand value.

Who should attend?

CEOs, CMOs, CFOs and senior managers of corporate brands who are interested in understanding the value of their brands.

This is a free event and is part of the Brand Finance Banking Forum. Places are limited. To book your guest place(s) please contact Tom Connell, Events Manager, on +44 (0) 207 389 9400 or email events@brandfinance.com. Please feel free to forward this invitation to your colleagues who may be interested.

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Programme

08:00 - 08:30 Registration and Coffee                                          
08:30 - 08:45 Welcome & Introduction David Haigh
Chief Executive
Brand Finance plc
08:45 - 09:00 Executive Summary of Results from The Banker / BrandFinance Banking 500 Study 2013 - Conclusions on the future for bank brands Brian Caplen
Editor
The Banker
09:00 - 09:20 Branding in the financial services Charles Wright
Managing Director
Wolf Olins    
09:20 - 09:50 Refreshment Break   
09:50 - 10:00 Introduction to Session 2 :
Leadership in the banking industry -
The value of innovation  
Sharanjit Leyl
Business Presenter
BBC World News 
10:00 - 10:25 The new tools of brand marketing :
A perspective from HSBC 
Chris Clark Group Head of Marketing HSBC
10:25 - 10:50 Brand development & innovation -
The case of Shinhan Bank
Jeremy Seo
Senior Vice President Professor of Brand Strategy Shinhan Bank
10:50 - 11:15 Understanding the client perspective & focusing on customers  Claire Fulda
Head of Brand Innovations
BNP Paribas
  Short Interval  
11:25 - 11:55  Panel Session:
Leadership in the banking industry 
Chris Clark
HSBCJeremy Seo
Shinhan BankClaire Fulda
BNP ParibasModerated by :
Sharanjit Leyl
Business Presenter
BBC World News Asia
11:55 - 12:15 The future of bank brands & strategies for maximising value  David Haigh
Chief Executive
Brand Finance
12:15 - 12:30 Awards Handover:
Top 3 Most Valuable Global Banking Brands Asia
David Haigh
Chief Executive
Brand Finance
12:30 - 13:30 Buffet Lunch & Networking  

 

Speakers

Brian Caplen

Brian Caplen

Editor, The Banker

Brian Caplen has been editor of The Banker since 2003. He joined the Financial Times Group from Euromoney in 2000 where he had been executive editor of Euromoney magazine for five years. He also worked as a business editor and journalist in Hong Kong and the Middle East for 10 years. He has travelled extensively and done numerous high level interviews with prime ministers, finance ministers, central bank governors and senior executives. He has a first class honours degree In Development Studies from the University of East Anglia.

Chris Clark

Chris Clark

Head of Group Marketing and Customer Experience, HSCB Group

In February 2001, Chris Clark joined HSBC Holdings plc as Head of E-Marketing, with responsibility for the development of global e-marketing programmes and personal internet banking, in addition to this he was assigned a role in Group Marketing looking at a future brand strategy for the bank. In Oct 2002 he formally moved into Group Marketing as Head of Market Planning and Brand Strategy. He was one of the team responsible for the original work that found ‘the world’s local bank’ positioning. In November 2006 he was appointed as Head of Marketing HSBC Group. In March 2009 he was appointed as Group Head of Customer Experience and in December 2010 he assumed the role as Group Head of Marketing and Customer Experience.

The bulk of his career prior to HSBC was in the advertising business in the UK and USA, having spent 10 years at Saatchi and Saatchi in the 80’s and 90’s with a focus on marketing and brand strategy.

Claire Fulda

Claire Fulda

Head of Brand Innovations, BNP Paribas

Claire Mai Fulda began her professional career at BNP Paribas as an banker specializing in international trade finance. Subsquently, she joined the Brand, Communication and Quality Department where she was last Head of Advertising, Sponsoring, Brand Identity and Events. She is currently Head of Prospective and Brand Innovations. As part of her current responsibilities, she is also in charge of brand integration for acquisitions made by the Group where she has many years of experience (Ukrsibbank, BNL, Fortis, BGL, Bank of the West, TEB).

David Haigh

David Haigh

Chief Executive, Brand Finance plc

David is the CEO and founder of Brand Finance plc, the leading independent brand valuation consultancy. David qualified as a Chartered Accountant with Price Waterhouse in London. He has worked in the area of branded business, brand and intangible asset valuation since 1991 and since January 1995 has specialised entirely in this area. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose standard (ISO 10668) is due to be published in early 2010.

David is a passionate writer and has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.

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Sharanjit Leyl

Sharanjit Leyl

Business News Presenter, BBC World News Singapore

Sharanjit Leyl is a Singaporean Producer/Presenter, with BBC World News. She regularly anchors Asia Business Report and Newsday from the BBC’s Singapore studio. She is also a reporter and producer on the shows along with World Business Report. She has filed reports for radio on the BBC World Service business programmes as well as its arts and culture programme The Strand, and written for BBC news online.

Sharanjit began her broadcasting career at the Canadian Broadcasting Corporation in 1997. While there she reported for the award-winning show, “The Pacific Rim Report”. In 1999 Sharanjit moved to Singapore where she had a similar role at the financial news service provider Bridge Information Systems. She joined Bloomberg Television in March 2000 and moved to its headquarters in Tokyo. There she presented its main three-hour newscast, “On The Money Asia”, reporting on breaking financial stories as well as major news events such as the US-led invasion of Iraq in March 2003. Sharanjit played an integral role in editing and influencing the content of Bloomberg’s Asian programming.

Jeremy Seo

Jeremy Seo

Senior Vice President , Professor Brand Strategy, Shinhan Bank

Jeremy currently holds dual positions at the Shinhan Bank in South Korea. He is the Senior Vice President in the Brand Strategy & Planning Department and he is also the Internal Professor of Brand Strategy where he regularly provides lectures about the development and management of the Shinhan brand. Prior to these roles, he was the Vice President in the Marketing Strategy Department between 2006 and 2009.
Jeremy graduated from Johns Hopkins University in Baltimore, Maryland in 2001 and M.S. Carnegie Mellon University in Pittsburg, Pennsylvania in 2006.

Charles Wright

Charles Wright

Managing Director, Wolff Olins

Charles is a member of the leadership team of Wolff Olins. He heads the Dubai office with responsibility for growing our business the Middle East and India. He has led many of our biggest engagements both internationally and in this region. Before joining Wolff Olins in 1987, Charles worked for Pepsi and as a management consultant. He is a chartered accountant and a graduate of Oxford University.

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When

Thursday 14 March 2013, 08:30 - 13:00

Where

Four Seasons Hotel Hong Kong

8 Finance Street

Central 

Hong Kong

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