Edgar Baum has an extensive background over 15 years in entrepreneurial and consulting environments with extensive experience in developing adaptable financial forecasting programs.

Previously Edgar ran his own data analytics and financial consulting practice and has previously been a Partner and Vice President for a Toronto based financing consultancy firm.  Edgar has worked with companies ranging from start-ups to multinationals across a range of industries including manufacturing, logistics, education, food, and security. Edgar was also the founding partner for a software company that developed a risk and valuation model for domestic and global businesses.

Prior to these roles Edgar has worked at Procter & Gamble, Merrill Lynch and Nesbitt Burns. 

Edgar is a graduate of the University of Toronto. He has been a guest at Seneca’s Graduate School delivering a lecture on confidentiality protocols in M&A transactions. Edgar is the Managing Director of Brand Finance Canada. 

Dermot Boden joined Citigroup in March 2011, as the company’s first Chief Brand Officer. In this position, Dermot is the steward of Citi's brand; leading brand strategy and ensuring that branding and marketing are effective and consistent across the range of Citi's businesses. Dermot chairs Citi's Brand Council and oversees the Global Branding and Sponsorship groups.

For more than 25 years, Dermot has led businesses, built brands and driven creative marketing initiatives. Prior to joining Citi, he served as Executive Vice President & Global Chief Marketing Officer at LG Electronics since 2007 in Seoul, Korea.  He created, defined and built a clear brand positioning, connecting emotionally with consumers, that drove sales for the range of the LG portfolio, including mobile communication devices, home entertainment and household appliances. 

Before that, he spent 10 years at Pfizer, including three years in Tokyo as Vice President and General Manager where he increased total consumer healthcare sales by 50% over two years and profitability by 10%.  He was also tasked with unifying three disparate Japanese organizations and cultures into one organization.

Dermot has also held management positions at Johnson & Johnson, where he worked for 12 years, in five business units and in three continents.   

He earned a Bachelor of Humanities degree in Psychology and Economics from London University.

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Born and educated in Sydney, Australia Steve studied law and psychology at Sydney University and worked as a lawyer in Sydney for several years. He did a postgraduate degree in law at Oxford University in the U.K. Steve then joined the World Bank where he worked for several decades in many capacities and held various management positions, including Director of the Southern Africa Department from 1990 to 1994 and Director of the Africa Region from 1994 to 1996. From 1996 to 2000, Steve was the Program Director, Knowledge Management. He now works with organizations in the U.S., Europe, Asia and Australia on leadership, innovation, radical management and organizational storytelling.

Steve Denning is the author of several books, including The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative, (Jossey-Bass, 2nd Edition 2011) and The Leader’s Guide to Radical Management (Jossey-Bass, 2010).

Elise Neils specialises in the valuation and monetization of tangible and intangible assets, including businesses, brands, securities, trademarks, patents and patent applications, naming rights, copyrights and other intellectual property for companies, non-profits, governmental entities, and attorneys. Elise has supervised and participated in hundreds of complex international valuation assignments involving brand creation, merger and acquisition transactions, strategic planning, GAAP and IFRS compliance, SEC reporting, tax reporting, litigation, and estate planning.

Elise has experience valuing intellectual property within a wide range of industries, with a particular focus on the Sports & Entertainment Industries. She has valued many world-famous, important brands in a variety of business sectors, including: Malibu®, Realtor®, Budweiser®, Woolmark®, and Maker’s Mark®. She has also spoken extensively on valuation and related issues to many associations, legal groups, and corporate groups.